Digital Media Manager

Company Purple Agency
Job ID
2022-2168
Category
Purple Agency
Location : Name
Basingstoke, UK
Position Type
Permanent (employee)
Weekly Hours
Full time hours

Purpose of the job

Purple Logo Black RGB (002)

 

About The Company

We create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. To do this, we bring strategy, campaign development and production together in one place.

And when we say ‘communications that actually work,’ we mean it. Because that’s the only way your brand can make the impact it deserves to make.

Purple is part of the HH Global family, working in over 65 countries with a team over 4000 strong – and we just keep growing. As a creative marketing communications and advertising agency, we work with brands across the health, B2B and B2C sectors.

Whether you’re in the UK, Germany, Italy, Mexico, Brazil, or somewhere else entirely, you’ll find a warm, friendly working atmosphere colours everything from our client interactions to our creative output. It’s the reason for our enduring client relationships and our regular service and communication awards.

 

Key Responsibilities

  • Provide expertise and best practise insight into planning and optimising effective digital and social media campaigns
  • Continually build knowledge of new digital ad formats, Ad serving technology and digital media ecosystem - be the digital media subject matter expert for the agency
  • Support wider media, strategy, creative and client services teams in delivering, executing, analysing, reporting and optimising digital media, content led and social media campaigns
  • Planning, developing and deploying digital & social media campaigns
  • Researching media / audiences.
  • Negotiating placement, packages and pricing
  • Defining KPIs, optimising and reporting on campaign performance
  • Presenting media plans, modelling forecast results and defining key performance indicators
  • Confirming media specifications and ensuring assets are supplied to media owners/publisher accurately and on a timely basis
  • Financial admin: raising purchase orders to suppliers, setting up accounts and processing invoices.
  • Ensuring all time spent on client and internal media activities are recorded and charged to clients as appropriate 
  • Maintain and grow digital media spend under Purple management and the number of clients who buy this service from Purple
  • Report on agency media commercial performance, at sales and margin level
  • Support maintenance of agency Google Partner status and identify other relevant certifications
  • Develop and maintain currency of knowledge of latest trends in digital and social media and its use in specialised / specifically regulated markets

Knowledge, Skills & Experience

  • Ability to prepare and present media plans and present results and reports effectively to both internal and external client stakeholders
  • Ability to forecast campaign performance accurately, pro-actively optimise campaigns to deliver against both client and Purple commercial objectives.
  • Ability to meet agreed deadlines and timescales.
  • Adherence to supplier / scheduling / agency SOP processes and best practise digital media methods
  • Confident presenter both to internal and external audiences
  • Google Analytics and AdWords certified (ideally BluePrint)
  • Able to independently undertake keyword and digital media research in order to make appropriate client digital and social media recommendations.
  • Ability to deploy and report on digital media campaigns using LinkedIn, Facebook, Twitter, Instagram, TikTok, AdWords and other social and programmatic platforms.
  • Collaborate with clients and client services to develop appropriate media / content solution for each client campaign

What else is in it for you?

As a member of the HH Global family, you’ll enjoy a comprehensive programme of rewards and benefits, including personalised career development.

It’s our people, and our passion, that have made us the first-choice partner for some of the world’s most influential brands – and we recognise that in as many ways as possible.

We’re committed to giving back, whether it’s through charity work, community projects or supporting the environment. We have our very own Giving Back team who manage and coordinate our initiatives globally.

If you’re looking for an exciting new opportunity within a dynamic, ambitious, growing agency, this could be the role for you!

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